The world of SEO is constantly changing and one thing is for sure: there are a lot of myths out there regarding search engine optimization. Google’s very own Matt Cutts has taken some of those common myths and addressed them in his latest webmaster help video so that they can finally be put to rest.
Myth #1: If You Pay for Google AdWords you’ll Get Higher Organic Rankings
You might assume that if you pay for Google AdWords you will get higher search engine rankings, but that is the opposite according to Cutts. In fact, you’ll rank better organically if you don’t buy those advertisements.
Myth #2: Google is Forcing You to Buy Ads Due to Algorithm Changes
Some people assume that Google has changed their algorithms as a way to force people to buy advertisements. But, Google isn’t making changes to force you to buy their ads. In fact, Google has already shown in Myth #1 that advertisements don’t improve your organic search engine rank. Google changes the algorithms to provide more accurate, higher quality results for their users, period. They want users to not only find what they’re looking for, but be provided with the best possible answer. If people buy and use advertisements, Google is fine with it, but their main goal is to provide quality, relevant content.
Myth #3: Black Hat SEO Still Helps You Rank Better
Black hat SEO has already been proven ineffective. Not only do you risk having your blog URL banned from Google altogether, but using these techniques will waste all of the work you have done on your site in the past. Some black hat SEO techniques include using links, guest posting just to gain links, paying for links, etc.
Myth #4: SEO Tools Improve Your Practices
There are many SEO tools out there, but before you spend the money on these SEO software programs, ask yourself what they really do for you. Most of these still use black hat SEO tactics that could harm your website’s reputation with Google.
Things to Consider
Now that you know these myths have been officially debunked by Google, there are a few things to keep in mind when creating your own site’s SEO strategy:
- Write your content for the readers — not the search engines. Google has emphasized this more than once, and they are making it clear that if your content isn’t written for readers, you’re not going to get the rankings you think you’ll get.
- Stop worrying so much about keywords. Yes, they matter. But, your keywords should be relevant, on topic and your content shouldn’t just be written to rank the keyword.
- Research and think before you write. What you write matters and if you don’t back it with research, it will show.
- Link with caution. Think before you link and only link to sites with high rankings, relevant content and a good reputation.