There’s no point in getting a lot of traffic if you can’t convert that traffic into sales or signups. Your conversion rate is an important number — it determines the percentage of visitors that convert into customers. You might be spending a lot of your time and money on marketing, but if you aren’t putting an equal amount into creating a higher conversion rate, your marketing dollars are not being used to their fullest.
Why Should You Care About a Conversion Rate?
Simple, site conversion rates mean more profits for you. It doesn’t matter what your current conversion rate is either — you can always improve it. The more you improve it, the more money you will make off your site. Even if you aren’t selling something on your site, you have a purpose (i.e. getting visitors to sign up for a newsletter, click on your social media profile, visit another site where you do sell something, etc.).
So How Do You Increase Your Conversion Rate?
There are a lot of ways to increase conversions, but there are some that are more effective than others. To help get you started, try out these conversion-increasing tips first:
Explain Why a Person Should Convert
It sounds simple and is simple. If you just tell a visitor the benefits of converting, they are more likely to convert. But, you can’t just write a long 500 word piece of content explaining how great your products, newsletters, etc. are for the visitor. Instead, you need to use bullet lists that convince people to sign up — such as no shipping, receiving daily discounts, etc.
Add Proof You’re Awesome
Today’s internet user wants proof they are on a reputable site. So, add proof of how great your company is by adding a customer testimonial page, linking up to your social media profiles, and even adding case studies.
Keep Your Site Simple
Most visitors don’t convert to buyers because the website is too confusing or requires a customer to go through dozens of steps just to buy something or sign up. Your site needs a clear navigation, menu and should be easy to use regardless of the user’s experience with the internet.
Are you accredited with the Better Business Bureau or some other accreditation agency? If so, your website should proudly display those seals letting people know that you are a website they can trust.
Ask your users to provide you with feedback so you know why they aren’t converting. If you can, contact people who abandon their cart to see what their reasons were for not going through with the purchase. Sometimes it is as simple as fixing the checkout process or clearly displaying shipping charges so that customers don’t find out last minute.