I’ve actually been doing this for some time, but it just sort of “hit me”. I’ve never been one to really follow the leader much – more of a “what can I do that sort of makes me stand out”, but not so much in the “I’m better than you” or “hey hey look at me” type of attention. More so, I have just never liked doing the same thing as everyone else.
Coincidentally, all of this sort of dovetails into my online marketing strategy as well. There are countless ways to market your company and website and the important thing that I’m seeing is “don’t put all your eggs in one basket”. Utilize many methods of driving traffic and increasing your SERPs.
Social media (Facebook, Twitter, Google+, Myspace, et al), On-site optimization (utilizing the proper structure and usage of header tags, good genuine unique content), Local Search Engine submission, Directory submission, Article and Blog writing, Videos, Photo sharing, Social bookmarking. Take advantage of free resources (that can actually be quite valuable) like Squidoo and Hubpages. If you have manufacturers that will allow you to link from their sites or better yet, they allow you to create 1-page “mini sites” for your company then do that too. Don’t forget Email Marketing as well. In short, don’t just concentrate on one single element of marketing, because if the algorithms change (even slightly), it could put a terrorizing tailspin on your search engine positions and overall traffic.
Also, do not just concentrate on being #1 in Google alone. Be conscience, very conscience, with the other major players such as Bing and Yahoo!, Lycos, Ask, Excite, etc. As they might not be the huge traffic generators currently, but if positioned correctly these can be super highways of traffic as well.
When you are planning and exercising your online marketing strategies, do not lose focus on your overall objective and global marketing strategies. Keep them consistent with your local marketing efforts as well, whether print coupon mailers, billboards, TV, radio, etc. All of your efforts should all be focused on your overall goals for your company.