The online share of British grocery sales hit a record 16% in January, up from 8% in the same month last year, driven by increased demand during the country’s third COVID-19 lockdown, data from market researcher Nielsen showed.
Britain’s big four supermarket groups – market leader Tesco, Sainsbury’s, Asda and Morrisons – have greatly expanded their online grocery capacity during the crisis.
Following are some details:
Online grocery slots (home delivery and Click & Collect) have increased from 600,000 per week at the start of the pandemic in March 2020 to 1.5 million.
Online sales growth was over 80% year-on-year, equating to 1 billion pounds ($1.4 billion) extra sales, over the 19 weeks to Jan. 9.
Online grocery slots have risen from 340,000 a week in March 2020 to about 850,000 currently.
Online grocery sales rose 128% year-on-year in the 15 weeks to Jan. 2.
Increased its grocery home shopping capacity by 90% to 850,000 weekly slots between March and December 2020. Targeting up to one million in 2021.
Combined net sales for Asda.com and George.com (clothing) increased by 76% year-on-year in the fourth quarter to Dec. 31.
Online and home delivery order capacity up five-fold, with five new growth channels: Morrisons.com store pick, food boxes, a doorstep service, ‘Morrisons on Amazon’ and Deliveroo.
Sales more than trebled in the nine weeks to Jan. 3 across all its online channels year-on-year.
($1 = 0.7184 pounds)